Exhibitor Checklist - DEADLINE TASK

• Complete your Online and Show Directory Listing
• Upgrade Online listing with a Showcase or Showcase Package
  
• Order NA 2008 Direct Mail & Email Invitations
  
• Place NA 2008 Logo on your Website for LeadLink Program
  
• Plan Pre-Show Advertising Using NA 2008 Logo
  
• Develop Marketing & Promotion Strategy
  
• Consider Showcase and Marketing Packages
  
• Determine Lead Retrieval Objectives for NA 2008
  
• Order Pre-Show Registration Database

• Mail NA 2008 Direct Mail Brochures (VIP Pass) to Customers, Prospects
• Email NA 2008 Invitations to Customers, Prospects
• Select Lead Retrieval Options & Order Equipment
• Schedule Press Conference during NA 2008

• Show Directory & Online listing Form Final Deadline
• Show Directory Advertising Deadline
  
• Export Interest Matchmaker Form Deadline
  
• NA 2008 Sponsorship Package Deadline
  

• Order Pre-show Database for a one-time pre-show mailing
• Prepare Press Releases and Kits
• Mail Invitations or Releases to Attending Press
  
• Select and Train NA 2008 Booth Staff
  
• Schedule Shipment of Press Kits to McCormick Place
  
• Determine Lead Follow-up Strategy
  

• Review Show Strategy in Pre-Show Staff Meeting
• Order Post-Show Attendee Database
• Begin Post-Show Promotions, Lead Follow-up