Attendance Promotion

NA 2010 Works for Ultimate Marketing Exposure

For more than a year before the Show, MHIA promotes NA 2010 and NAshow.com through an integrated marketing plan that includes space advertising, targeted direct marketing, electronic media and public relations. MHIA will aggressively promote NA 2010 to more material handling and logistics buyers than ever before. Communications will be targeted to the buyers’ specific product and solution center interest.

Direct Mail Campaigns
Hundreds of thousands of key decision-makers will receive up to four targeted direct mailings — encouraging them to attend NA 2010 and visit NAshow.com before and after the Show.

Print And Web Advertising
NA 2010 will reach millions of readers with four-color, full-page ads and banner ads featured in the largest, most credible trade and business publications and publication websites in the U.S. and throughout the world.

E-Mail Marketing
A series of permission-based e-mail campaigns will target hundreds of thousands of buyers reminding them of the benefits of attending NA 2010. In addition, NA 2010 registrants will be regularly updated on the latest Show news and exhibitor solutions.

Public Relations
A targeted public relations effort will focus on the benefits of attending NA 2010 to a variety of leading trade and business press. Major trade publications currently have plans for special pre-Show issues and extensive Show coverage.

End-User And Association Events
Material Handling Industry of America (MHIA) is extending invitations to national and regional professional organizations encouraging them to hold their own special event in conjunction with NA 2010. In addition, specific end-user buying teams will be targeted to attend and hold meetings and events that relate to their manufacturing, distribution and supply chain challenges.

NAshow.com
This official Show website features free on-line registration, detailed exhibitor information, My NAshow Agenda Planner and Solution Matchmaker, Educational Conference and travel information, as well as comprehensive and up-to-the-minute Show news and more. Hundreds of thousands of unique visitors are expected to visit this site and only NA 2010 exhibitors are shown on NAshow.com. Nothing is more important to your success than branding your product or service — making your company instantly recognizable with reliable quality and value. By exhibiting at NA 2010, you differentiate your company from the competition while increasing visibility and image in a global industry.