Keynote

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build High Performance Supply Chains
Keynote Speaker: Andrew Winston, Corporate Environmental Strategist and Author of Green to Gold

Tuesday, April 22, 2008 from 8:45 AM to 9:45 AM

Andrew Winston's keynote will inspire and engage as he explores the greening of the business world, a powerful new trend shaping companies, markets and supply chains around the world.

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Rising energy costs, global concern about greenhouse gases and climate change are driving the world's biggest companies to pressure suppliers to go green and ask very tough questions about how companies handle environmental and social issues. The NA 2008 Keynote will provide a compelling blueprint for how forward thinking companies can address critical environmental issues, from climate change to energy to water, and improve their manufacturing and supply chain performance, gain competitive advantage, and increase profits.

Every business, big or small, now faces environmental risks and challenges. The NA 2008 Keynote will detail how your company can benefit by turning these challenges into strategic opportunities. Andrew Winston will provide a compelling blueprint for how forward thinking companies can address critical environmental supply chain issues, from climate change to energy to water, and improve their performance, gain competitive advantage, and increase profits.

Learn what works—and what doesn’t—when companies go green. Discover how companies use environmental thinking to drive new revenues, enhance brand value, cut costs, and reduce risk.

Winston will lay out the forces coming to bear, called the Green Wave, including one of the most important sources of pressure, the "greening of the supply chain" driven by large companies in all industries, but particularly Wal-Mart.

By attending the NA 2008 Keynote you will:

• Explore the latest thinking on the environmental pressures and powerful stakeholders driving companies to create a sustainable supply chain
• Learn the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world
• Hear stories of how global leaders from top companies are making environmental stewardship a strategic competitive advantage.

Andrew Winston is a nationally recognized expert on green business, and has written for or appeared in Time, BusinessWeek, Forbes, The New York Times, ABC News, and CNBC. He has consulted for companies as diverse as Bank of America, and IKEA and is a well-known speaker to Fortune 500 company executives and conferences around the world. Andrew draws on his real-world business experience, as well as his unique level of knowledge on the overlap between environment and business. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV.